Consumers Are Willing to Pay a Premium for User-Friendly Drug-Delivery Devices, Survey Shows

May 31, 2011 – 12:04 pm

A survey on how a drug delivery device’s usability affects patient compliance shows that users are willing to pay a slight premium for a more user-friendly device and that they are taking a more active role in choosing a drug delivery device when more than one option is available. Healthcare providers along with more than 240 diabetes patients who use combination products took part in the survey conducted by design and development company Cambridge Consultants. The salient points of the survey are as follows:

  • Patients will pay more for ease-of-use features. A whopping 77% of patients said they would be willing to pay a slight premium (around $5) for the convenience.
  • Patients have a greater choice of devices than ever, and are making informed decisions. Three-quarters of patients reported that their doctor gave them a choice of which device to use. Of these, the largest percentage (28%) took their doctor’s recommendation; however, 21% stated they did their own research before selecting a device.
  • Lifestyle factors are the biggest reason for changing devices: discretion and portability are by far the biggest catalysts for change.
  • Doctors recognise that better devices mean better compliance. Notably, every healthcare provider surveyed believed that device usability affects patient compliance.

If you consider the patient’s needs throughout the development process—from conception to design, development and commercialisation—you are likely to have a more successful and effective product, notes Melanie Turieo, Human Factors Team Leader, Cambridge Consultants.

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  1. One Response to “Consumers Are Willing to Pay a Premium for User-Friendly Drug-Delivery Devices, Survey Shows”

  2. drug delivery market segmentation

    By jason meslin on Jun 1, 2011

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