Regional trade shows complement larger international events by offering a local perspective and language. In September, two of UBM Canon’s regional shows return to Europe: MEDTEC Ireland, which will take place in Galway on 9–10 October 2013; and MEDTEC Italy, which returns to Modena on 2–3 October.
“Local shows are important to reach the key players of the local market,” says MEDTEC Italy Event Manger Enrico Vaiani. “R&D people, especially from medium- and small-sized companies, have low budgets for travelling, so a local show allows people to travel and meet potential suppliers and get updates about new developments and products within a short time frame. The language barrier is also often a problem for companies to visit or exhibit at international shows. At local shows you find predominately national companies, but also a small group of foreign companies who want to enter into new markets or penetrate deeper into these specific markets.”
The inaugural MEDTEC Italy took place in the aftermath of a series of earthquakes that struck the core of Italy’s manufacturing sector in May 2012. This year, an Earthquake Memorial Corner will display photos from the aftermath of the destruction.
Last year’s show attracted close to 100 exhibitors and 1500 visitors. About 40 new companies will exhibit this year. The Piazza dell’innovazione, where attendees can view innovations from local startups as well as historical medical devices, will also debut at the show.
A two-day conference at MEDTEC Italy will focus heavily on the business of the medical device industry, with sessions on property management, research funding and supplier quality. The Centre for the Study Assobiomedica will present a 2013 report on the medical device industry. The conference will also cover technical topics such as innovations in materials and sensors.
At MEDTEC Ireland 2013, the one-day Inventor, Entrepreneur & Start-up Forum will launch.
“Last year we visited a collection of medical device manufacturers and suppliers to find out what they really wanted to see at MEDTEC Ireland,” says Chris Edwards, MEDTEC Ireland Event Director. “What we came away understanding was the importance of the startup in Ireland—not only because there is a well established set of innovators successfully trading from bases in Ireland, but also because there is a raft of senior engineers working within multinational companies that could be tomorrow’s entrepreneurs. As a result we’ve organised a new series of sessions for the MEDTEC Ireland conference designed around startups that we feel will be of interest to engineers at large and small firms alike.”
The conference at MEDTEC Ireland will also cover technical content on medical materials, wireless medical devices, testing and more. This year, organisers have added a second conference room, doubling the amount of education offered to attendees, says Edwards.
“Medical device engineers from all over Ireland will be able to learn from 40 of the industry’s leading figures, source suppliers from a sold-out exhibition and network with their peers,” says Edwards. “We’ll be leading the charge in the evening with a drinks reception in Galway —conference delegates, show visitors and exhibitors are all welcome to join us.”Camilla Andersson