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	<title>medtechinsider</title>
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	<link>http://medtechinsider.com</link>
	<description>From the Publishers of EMDT</description>
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		<title>UBM Canon Introduces Medtech Issues in an Election Year Project</title>
		<link>http://medtechinsider.com/archives/26811</link>
		<comments>http://medtechinsider.com/archives/26811#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:40:47 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Regulation]]></category>
		<category><![CDATA[device tax]]></category>
		<category><![CDATA[Medtech Issues in an Election Year]]></category>
		<category><![CDATA[US healthcare reform]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26811</guid>
		<description><![CDATA[UBM Canon&#8217;s medical content team has announced a new project focused on the upcoming US election and its impact on the medtech industry. The project is called Medtech Issues in an Election Year and includes a dedicated page on the MD+DI website, e-newsletters and a webcast series. The MD+DI page, available at www.mddionline.com/election, already has [...]]]></description>
			<content:encoded><![CDATA[<p>UBM Canon&#8217;s medical content team has announced a new project focused on the upcoming US election and its impact on the medtech industry. The project is called <span style="text-decoration: underline;"><a href="http://www.youtube.com/watch?v=QQeFlnKGSLY&amp;feature=youtu.be">Medtech Issues in an Election Year</a></span> and includes a <span style="text-decoration: underline;"><a href="http://www.mddionline.com/department/medtech-issues-2012-election-year">dedicated page on the </a><a href="http://www.mddionline.com/department/medtech-issues-2012-election-year">MD+DI</a><a href="http://www.mddionline.com/department/medtech-issues-2012-election-year"> website</a></span>, e-newsletters and a webcast series. The <em>MD+DI</em> page, available at <span style="text-decoration: underline;"><a href="http://www.mddionline.com/department/medtech-issues-2012-election-year">www.mddionline.com/election</a></span>, already has a significant amount of content related to the election, including blog posts and articles.</p>
<p>A key issue in the election is the <span style="text-decoration: underline;"><a href="http://www.healthcare.gov/law/full/index.html">US healthcare reform</a></span> (<span style="text-decoration: underline;"><a href="http://www.healthcare.gov/law/full/index.html">The Patient Protection and Affordable Care Act</a></span>), which most Republicans would like to see repealed. Part of the reform is the medical device tax, a 2.3% excise tax on medical devices. The tax will impact not only US companies but also other companies selling medical devices to US end users. The upcoming election therefore will have a significant impact not only on the medical device industry in the United States, but also on the industry globally.</p>
<p>In the video below, Richard Park, Editor in Chief of <span style="text-decoration: underline;"><em><a href="http://www.ivdtechnology.com/">IVD Technology</a></em></span>, discusses the project. The video is <span style="text-decoration: underline;"><a href="http://www.youtube.com/watch?v=QQeFlnKGSLY&amp;feature=youtu.be">available on YouTube</a></span>.</p>
<p><iframe width="500" height="281" src="http://www.youtube.com/embed/QQeFlnKGSLY?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
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		<title>Rap Music Powers Medical Pressure Sensor</title>
		<link>http://medtechinsider.com/archives/26803</link>
		<comments>http://medtechinsider.com/archives/26803#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:16:05 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[medtechinsider]]></category>
		<category><![CDATA[IEEE MEMS]]></category>
		<category><![CDATA[Implants]]></category>
		<category><![CDATA[Sensors]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26803</guid>
		<description><![CDATA[At the IEEE MEMS conference in Paris this week, Purdue researchers introduced an implantable sensor that can be powered by exposure to music, according to a Purdue press release.
Music within 200-500 Hz causes a cantilever in the device to vibrate.  Strong bass, common in rap music, is especially suitable because of its low frequency sound. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_26805" class="wp-caption alignleft" style="width: 281px"><a href="http://medtechinsider.com/wp-content/uploads/2012/02/purdue.jpg"><img class="size-full wp-image-26805" title="purdue" src="http://medtechinsider.com/wp-content/uploads/2012/02/purdue.jpg" alt="medical sensor is powered by music" width="271" height="145" /></a><p class="wp-caption-text">This implantable medical sensor can be powered by music.</p></div>
<p>At the <span style="text-decoration: underline;"><a href="http://www.mems2012.org/">IEEE MEMS conference</a></span> in Paris this week, Purdue researchers introduced an implantable sensor that can be powered by exposure to music, according to a <span style="text-decoration: underline;"><a href="http://www.purdue.edu/newsroom/research/2012/120126ZiaieMusic.html">Purdue press release</a></span>.</p>
<p>Music within 200-500 Hz causes a cantilever in the device to vibrate.  Strong bass, common in rap music, is especially suitable because of its low frequency sound. When the frequency falls below 200 Hz, the cantilever stops vibrating and electrical charge is transferred to the sensor.<span id="more-26803"></span></p>
<p>The <span style="text-decoration: underline;"><a href="http://www.purdue.edu/newsroom/research/2012/120126ZiaieMusic.html">cantilever beam</a></span> is made from lead zirconate titanate, or PZT, which is piezoelectric. Traditionally, medical implants are powered by batteries or receive power from coils and an external transmitter. The disadvantages of these methods are that batteries need to be replaced, and powering implants by inductance is difficult because the coils and the external receiver must be lined up and only about a centimeter apart.</p>
<p>The technology is suitable for medical sensors for blood pressure or urine pressure. The measurements can be made quickly and only a few minutes of music each hour would be required for the monitoring.</p>
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		<title>It&#8217;s Official: Interface Extrusion Process Is Pyrogen Free</title>
		<link>http://medtechinsider.com/archives/26793</link>
		<comments>http://medtechinsider.com/archives/26793#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:57:46 +0000</pubDate>
		<dc:creator>anon</dc:creator>
				<category><![CDATA[catheters]]></category>
		<category><![CDATA[medtechinsider]]></category>
		<category><![CDATA[extrusion]]></category>
		<category><![CDATA[medical tubing]]></category>
		<category><![CDATA[pyrogen test]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26793</guid>
		<description><![CDATA[From the wire: Independent statistically significant test results from a leading laboratory have shown that Interface catheters extruded solely in a cleanroom environment are free of pyrogens. Results from three different methods of Limulus Amebocyte Lysate (LAL) testing for endotoxins indicate the extrusion lines can be classified as “pyrogen free.”  The implications of these test [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-26797" title="interface-300" src="http://medtechinsider.com/wp-content/uploads/2012/02/interface-300.jpg" alt="Interface Catheter cleanroom" width="210" height="187" />From the wire:</strong> Independent statistically significant test results from a leading laboratory have shown that <a href="http://www.interfaceusa.com" target="_blank">Interface catheters</a> extruded solely in a cleanroom environment are free of pyrogens. Results from three different methods of Limulus Amebocyte Lysate (LAL) testing for endotoxins indicate the extrusion lines can be classified as “pyrogen free.”  The implications of these test results are that catheter manufacturers may potentially eliminate cleaning steps in their own manufacturing process.</p>
<p>LAL chromogenic, turbidimetric, and gel clot analyses were performed by an independent ISO-9001 laboratory registered with US FDA and the Drug Enforcement Agency. Multiple lots from three extrusion lines passed each method of testing.<span id="more-26793"></span></p>
<p>Pyrogens are readily detected by LAL testing systems. The test was accepted by US FDA in 1983 as a standard test for endotoxins, and it later established guidelines for LAL testing of pharmaceuticals and medical devices in 1987. The LAL method is effective for measuring endotoxin levels in production processes, product releases and water systems.</p>
<p>“For many manufacturers, independent testing of vendor tubing is required,” says Andre Noronha, Director, Medical Extrusion, <span style="text-decoration: underline;"><a href="http://www.interfaceusa.com" target="_blank">Interface Catheter Solutions</a></span>. “Our customers count on us for endotoxin-free tubing, which is why we conduct our own rigorous outside testing.&#8221;</p>
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		<title>UK Physicians Warned about Silimed Breast Implants</title>
		<link>http://medtechinsider.com/archives/26783</link>
		<comments>http://medtechinsider.com/archives/26783#comments</comments>
		<pubDate>Thu, 02 Feb 2012 01:27:57 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Materials]]></category>
		<category><![CDATA[Pip]]></category>
		<category><![CDATA[Polytech Health and Aesthetics]]></category>
		<category><![CDATA[Silimed]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26783</guid>
		<description><![CDATA[After the Pip implant scandal, breast implants from another manufacturer are now causing cancer fears in Europe, according to an article in the Daily Mail. A senior manager at the UK hospital chain Nuffield Health has warned the chain&#8217;s leading doctors to avoid offering Silimed implants, manufactured by the German company Polytech Health and Aesthetics, to [...]]]></description>
			<content:encoded><![CDATA[<p>After the <span style="text-decoration: underline;"><a href="http://www.emdt.co.uk/article/pip-implant-scandal-fix-what%E2%80%99s-broke-then-stop">Pip implant scandal</a></span>, breast implants from another manufacturer are now causing cancer fears in Europe, according to an <span style="text-decoration: underline;"><a href="http://www.dailymail.co.uk/news/article-2093284/Now-German-implants-spark-cancer-fears-20-000-British-women.html">article in the <em>Daily Mail</em></a></span>. A senior manager at the UK hospital chain Nuffield Health has warned the chain&#8217;s leading doctors to avoid offering Silimed implants, manufactured by the German company Polytech Health and Aesthetics, to patients. <span id="more-26783"></span></p>
<p>The implants have a coating that has been linked to a cancer-causing toxin in previous studies, reports the <a href="http://www.dailymail.co.uk/news/article-2093284/Now-German-implants-spark-cancer-fears-20-000-British-women.html"><span style="text-decoration: underline;"><em>Daily Mail</em></span></a>. The implants were approved by a German notified body and launched on the European market in 2004. In 2003, <a href="http://www.mhra.gov.uk/">MHRA</a> recommended against introducing the Silimed implants on the market because of the possible carcinogenic risk.</p>
<p>The UK MHRA previously recommended that surgeons don&#8217;t use the Silimed implants, but later revised its recommendations, saying that they could be used as long as patients are informed of the risks. The MHRA is now saying that the risk of cancer from the implants is &#8220;small,&#8221; according to the <a href="http://www.dailymail.co.uk/news/article-2093284/Now-German-implants-spark-cancer-fears-20-000-British-women.html"><em>Daily Mail</em></a>.</p>
<p>Worries about the Silimed implants, in addition to the Pip implant scandal, could affect the revision of the EU medical devices directive, to be released this spring. NHS Medical Director Bruce Keogh said to the <em>Daily Mail</em>: &#8220;If a product has been given a CE mark in another European country, it can be legally sold and used in this country. This is an important issue and that’s why we are feeding into the ongoing review of the EU Medical Devices Directive.&#8221;</p>
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		<title>DSM and EPflex to Collaborate on Medical Guidewires with DSM ComfortCoat Hydrophilic Coating</title>
		<link>http://medtechinsider.com/archives/26779</link>
		<comments>http://medtechinsider.com/archives/26779#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:43:54 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Coating]]></category>
		<category><![CDATA[DSM Biomedical]]></category>
		<category><![CDATA[EPflex]]></category>
		<category><![CDATA[Guidewires]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26779</guid>
		<description><![CDATA[DSM Biomedical (Heerlen, Netherlands) and EPflex (Dettingen an der Erms, Germany) have announced that they will collaborate on a new set of guidewires with ComfortCoat hydrophilic coating, a proprietary DSM technology. EPflex, a manufacturer of metallic single use products for minimally invasive surgery, will manufacture the guidewires and DSM, a biomedical materials company, will provide [...]]]></description>
			<content:encoded><![CDATA[<p><u><a href="http://www.dsm.com">DSM Biomedical</a></u> (Heerlen, Netherlands) and <u><a href="http://www.epflex.de/englisch/home.html">EPflex</a></u> (Dettingen an der Erms, Germany) have announced that they will collaborate on a new set of guidewires with <u><a href="http://www.dsm.com/en_US/html/dbm/products_coatings_hydro.htm">ComfortCoat hydrophilic coating</a></u>, a proprietary DSM technology. EPflex, a manufacturer of metallic single use products for minimally invasive surgery, will manufacture the guidewires and DSM, a biomedical materials company, will provide the coating technology.<span id="more-26779"></span></p>
<p>EPflex’s nitinol-based guidewire systems are designed to provide high flexibility and stability, which enable safer treatment of difficult-to-reach lesions. DSM’s ComfortCoat coating technology is said to improve the performance of the systems by reducing the amount of force needed to pass through stenoses and lesions. Benefits include excellent gliding properties, an extremely soft tip, a torsion stable core and and high flexural strength, according to the company.</p>
<p>Common application areas for the guidewires are urology, cardiology, radiology and gastrology.</p>
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		<title>How Social Media and Open Access Journals Are Changing Research</title>
		<link>http://medtechinsider.com/archives/26767</link>
		<comments>http://medtechinsider.com/archives/26767#comments</comments>
		<pubDate>Tue, 31 Jan 2012 00:57:54 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[peer review]]></category>
		<category><![CDATA[ResearchGate]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26767</guid>
		<description><![CDATA[An article on the New York Times website this month discussed a new generation of research websites, where scientists can collaborate and share their studies. The article compares &#8220;open science&#8221; with traditional peer-reviewed journals, quoting researchers that consider the traditional process to be expensive (for the readers), slow and elitist. Scientists are seeking out new [...]]]></description>
			<content:encoded><![CDATA[<p>An <span style="text-decoration: underline;"><a href="http://www.nytimes.com/2012/01/17/science/open-science-challenges-journal-tradition-with-web-collaboration.html?_r=2&amp;ref=science">article</a></span> on the <span style="text-decoration: underline;"><em><a href="http://www.nytimes.com/">New York Times</a></em></span> website this month discussed a new generation of research websites, where scientists can collaborate and share their studies. The article compares &#8220;open science&#8221; with traditional peer-reviewed journals, quoting researchers that consider the traditional process to be expensive (for the readers), slow and elitist. Scientists are seeking out new venues, the article says, such as open-access peer-reviewed journals, where scientists pay for publication and the public can download studies for free. Moreover, researchers are increasingly turning to social media websites such as <span style="text-decoration: underline;"><a href="www.researchgate.net/home.Home.html">ResearchGate</a></span>, an online community for scientists, and blogs to discuss research results and share scientific papers. <span id="more-26767"></span></p>
<p>Many researchers still frown upon the sharing of results from scientific studies before the publication in a peer-reviewed journal. The publication of a study in one of these journals is still a major milestone and a source of academic credibility and success. I don&#8217;t think the peer review process is going away anytime soon—there is not yet a better option to provide vetting and quality control before publication.</p>
<p>However, it is inevitable that scientific journals will see a similar evolution to other media outlets—publishing more content and finding new avenues and revenue models online, incorporating new ways for readers to participate in the process by commenting and contributing and offering a greater variety of options, including different types of subscription models. The comments on the <span style="text-decoration: underline;"><a href="http://www.nytimes.com/2012/01/17/science/open-science-challenges-journal-tradition-with-web-collaboration.html?_r=2&amp;ref=science"><em>New York Times</em> article</a></span> offer some creative ideas for new models that can maintain a rigid quality control system in place, while providing greater and faster access to research.</p>
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		<title>Medtech Week Recap: Barack Obama Details Plan to Bring Manufacturers Back to the United States</title>
		<link>http://medtechinsider.com/archives/26744</link>
		<comments>http://medtechinsider.com/archives/26744#comments</comments>
		<pubDate>Mon, 30 Jan 2012 07:59:17 +0000</pubDate>
		<dc:creator>camilla</dc:creator>
				<category><![CDATA[Regulation]]></category>
		<category><![CDATA[medtechinsider]]></category>
		<category><![CDATA[medical device tax]]></category>
		<category><![CDATA[Medtech Week Recap]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26744</guid>
		<description><![CDATA[Last week, US President Barack Obama presented a blueprint for reshoring—bringing manufacturing back to the United States—in his State of the Union Address. Obama proposed tax breaks and financial incentives for American companies that bring back jobs to the United States. It remains to be seen if these ideas get implemented, however, cautions MPMN Editor [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, US President Barack Obama presented a blueprint for reshoring—bringing manufacturing back to the United States—in his State of the Union Address. Obama proposed tax breaks and financial incentives for American companies that bring back jobs to the United States. It remains to be seen if these ideas get implemented, however, cautions <em>MPMN</em> Editor in Chief Shana Leonard in an editorial for<em> MD+DI</em>. For now, US medical device companies will continue to move manufacturing overseas to flee burdensome taxes, including the impending medical device tax, Leonard concluded.<span id="more-26744"></span></p>
<p><a href=" http://www.mddionline.com/article/election/State-of-the-Union-Address-Hits-Home-for-Medical-Device-Manufacturers">Blog: State of the Union Address Hits Home for Medical Device Manufacturers </a><em>(MPMN</em>)</p>
<p><a href="http://www.qmed.com/mpmn/medtechpulse/dont-believe-hype-boston-sci-isnt-only-one-experiencing-shrinkage">Don&#8217;t Believe the Hype: Boston Sci Isn&#8217;t the Only One Experiencing Shrinkage</a> (<em>Medtech Pulse</em>)</p>
<p><a href="Working toward Sustainability">Working Towards Sustainability</a> (<em>PMPNews</em>)</p>
<p><a href="http://www.technologyreview.com/blog/guest/27533/?ref=rss">Why 3D Printing Isn&#8217;t Like Virtual Reality</a> (<em>Technology Review</em>)</p>
<p><a href="http://www.medcitynews.com/2012/01/medical-devices-5-tips-for-commercialization-in-china/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=medical-devices-5-tips-for-commercialization-in-china">Medical devices: 5 tips for commercialization in China</a> (<em>MedCity News</em>)</p>
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		<title>Is CE Mark &#8220;Good Enough?&#8221; LinkedIn Members Weigh In</title>
		<link>http://medtechinsider.com/archives/26693</link>
		<comments>http://medtechinsider.com/archives/26693#comments</comments>
		<pubDate>Fri, 27 Jan 2012 23:41:51 +0000</pubDate>
		<dc:creator>Joe Hage</dc:creator>
				<category><![CDATA[Regulation]]></category>
		<category><![CDATA[medtechinsider]]></category>
		<category><![CDATA[CE mark]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[regulatory oversight]]></category>

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		<description><![CDATA[Over the years, a growing number of medical device companies in the United States have decided to obtain the CE mark for new products before attempting to approve products through FDA. While FDA is not monolithic, many in the industry view the European system as generally more consistent, transparent, and often easier to deal with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3687" src="http://www.medicalmarcom.com/medical-device-marketing/img-ce-marking.gif" alt="" width="175" height="175" />Over the years, a growing number of medical device companies in the United States have decided to obtain the CE mark for new products before attempting to approve products through FDA. While FDA is not monolithic, many in the industry view the European system as generally more consistent, transparent, and often easier to deal with than FDA’s Office of Device Approvals. And the reason for that thinking is easy to understand: products generally obtain the CE mark much earlier than they do FDA approval.</p>
<p>In late 2010, a somewhat controversial survey titled &#8220;FDA Impact on <a rel="nofollow" href="http://www.advamed.org/NR/rdonlyres/040E6C33-380B-4F6B-AB58-9AB1C0A7A3CF/0/makowerreportfinal.pdf" target="_blank">U.S. Medical Technology Innovation</a>” sought to quantify the feeling of medical device professionals in the United States who had experience with product approvals in the United States and Europe. In terms of “overall experience,” the survey found that 75% of respondents rated their regulatory experience in the European Union as “excellent” or “very good.”  Only 16% held FDA in such high esteem.</p>
<p>The report was later criticised by <a rel="nofollow" href="http://republicans.energycommerce.house.gov/Media/file/Hearings/Oversight/072011/Curfman.pdf" target="_blank">Gregory Curfman, MD</a>, executive editor of the<em> New England Journal of Medicine</em> as well as by <a rel="nofollow" href="http://democrats.energycommerce.house.gov/sites/default/files/image_uploads/OI_07.18.11_Bauchner.pdf" target="_blank">Howard Bauchner, MD</a>, editor in chief of <em>JAMA</em>.</p>
<p>But the fact remains that many people active in the industry had the opinion that the European regulatory framework was, in a word, better than the US version. In early 2011, Jeffrey Shuren, MD, director of FDA’s CDRH division came to the defense of the US regulatory system, stating that, in the EU, patients are treated as “<a rel="nofollow" href="http://www.reuters.com/article/2011/02/25/us-devices-idUSTRE71O0P020110225" target="_blank">guinea pigs</a>.”</p>
<p>His remark was widely attacked at the time. But, more recently, there has been growing disapproval of the EU system as a result of the PIP breast implant scandal.</p>
<p>Over on the <a rel="nofollow" href="http://linkd.in/MDGroup" target="_blank">Medical Devices Group</a>, I asked if a CE mark was &#8221;good enough,&#8221; and 67 responses came pouring in within two weeks. I wrote:</p>
<blockquote><p>As you know, medical devices sold in America require FDA clearance. Is gaining FDA clearance more stringent than obtaining a CE mark?</p>
<p>And a question for regulatory experts in our group: Is it defensible for your sales reps to say to a prospect, &#8220;Well, our device has FDA clearance and the competitor only has a CE mark.&#8221; The clear inference is that FDA clearance is <em>better, </em>so you should buy my product instead.</p></blockquote>
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<td><img class="alignleft size-thumbnail wp-image-3695" src="http://www.medicalmarcom.com/medical-device-marketing/Michael-Olmsted-150x150.jpg" alt="" width="125" height="125" /><a rel="nofollow" href="http://www.linkedin.com/in/michaelolmsted" target="_blank">Michael Olmsted</a>, an experienced VP of field services for medical device companies, taught me I was comparing apples and oranges. &#8220;As a US-based manufacturer, we didn&#8217;t compare CE and the FDA but whether your equipment was UL (Underwriters Laboratory) certified and then CE approved to be sold into Europe.&#8221; <a rel="nofollow" href="http://nl.linkedin.com/pub/ben-vonk/5/b95/bb5" target="_blank">Ben Vonk</a> added, &#8220;CE is not a mark (like the UL mark) but rather a marking. So it is better to talk about CE marking a product.&#8221;</td>
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<td><img class="alignleft size-thumbnail wp-image-3702" src="http://www.medicalmarcom.com/medical-device-marketing/Michael-Santalucia-150x150.jpg" alt="" width="125" height="125" />Medical Device Regulatory Affairs Expert <a rel="nofollow" href="http://www.linkedin.com/pub/michael-santalucia/a/a06/8b" target="_blank">Michael Santalucia</a> squarely answered my question. He opined, &#8220;I wouldn&#8217;t necessarily state that FDA is better than the EU process &#8211; rather it is different based on law and other requirements &#8230; As to the question of a marketing use to compare approvals between jurisdictions &#8230; it may not be the best practice to state having authorization to market in one or multiple countries is an indicator of quality or performance.&#8221;</p>
<p>Click to enlarge Michael Santalucia&#8217;s opinion:<a href="http://www.medicalmarcom.com/medical-device-marketing/Santalucia-FDA-vs-CE-opinion.jpg"><img class="size-full wp-image-3703" src="http://www.medicalmarcom.com/medical-device-marketing/Santalucia-FDA-vs-CE-opinion.jpg" alt="" width="550" height="200" /></a></td>
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<td><img class="alignleft size-full wp-image-3712" src="http://www.medicalmarcom.com/medical-device-marketing/Leslie-Gestautas.jpg" alt="" width="125" height="125" /><a rel="nofollow" href="http://www.linkedin.com/in/leslieguest" target="_blank">Leslie Gestautas</a>, an EU notified body, sides with Michael. &#8220;Comparing the two systems in an apples-to-apples or which-is-better scenario is a fast road to frustration (this is true outside of MDD and IVD as well &#8211; CE doesn&#8217;t compare directly to UL for other types of manufacturers, for example).</p>
<p>I&#8217;m not aware that a marketing claim like the one you came across could get you into &#8220;trouble&#8221; per se, but as a former entrepreneur myself I think it&#8217;s a weak marketing stance, and at worst it broadcasts a clear misunderstanding of the two types of clearance (FDA and CE). I&#8217;d want a lot more for my marketing dollar than that!</p>
<p>Sounds to me like their regulatory dept. was doing a good job by nixing that approach.&#8221;</td>
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<td><img class="alignleft size-full wp-image-3712" src="http://medtechinsider.com/wp-content/uploads/2012/01/Uffe-Kemnitz-200x200.jpg" alt="" width="125" height="125" /><a rel="nofollow" href="http://dk.linkedin.com/pub/uffe-kemnitz/23/bb1/9a5" target="_blank">Uffe Kemnitz</a> promotes high-end ophthalmology products. Uffe wrote, &#8220;I have worked with medical devices for many years. My experience is that the FDA at any time will rank higher than the CE marking. Although within the EU must not use the FDA as a standard, many doctors [ask] &#8216;What does FDA say for this device?&#8217;</p>
<p>What I think is ludicrous is you can not agree on creating a common labeling and thus a common set of rules for approval of products for both the EU and the U.S.. It is tremendously expensive to pay for studies at one and the other to the Atlantic.</p>
<p>EMEA and FDA on the medical side Santander are often unaware of each other&#8217;s results so companies to get access to one or the other market are forced to spend much money on documentation to satisfy the bureaucrats in both institutions. It would be worthwhile to work towards a common label.&#8221;</td>
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<td><img class="alignleft size-thumbnail wp-image-3697" src="http://www.medicalmarcom.com/medical-device-marketing/Jean-Bigoney-150x150.jpg" alt="" width="125" height="125" /><a rel="nofollow" href="http://www.linkedin.com/pub/jean-bigoney/1b/382/5a1" target="_blank">Jean Bigoney</a> prepares 510(k) submissions and HCPCS coding requests for a variety of medical devices. She wrote, &#8220;FDA clearance is indeed far more cumbersome than getting the CE mark.</p>
<p>I&#8217;ve run into several medical device manufacturers and startups in Europe blindsided by the requirements for a 510(k) but also baffled as to how our system works &#8230; they usually do not understand the FDA is reactive and not proactive, and only responds to issues pertaining to specific products. So to use the FDA approval process as a marketing argument in Europe could be difficult &#8211; your audience may have no idea what the approval process entails.&#8221;</p>
<p>Jean continued: &#8220;Having said that, there may be an opportunity to use the current breast implant scandal to play up the positive side of FDA regulatory authority. Make no mistake, someone determined to substitute inexpensive non-approved materials for costlier approved ones could get away with it in the US, at least for a limited period of time. However I like to think that sooner or later, they would be on the FDA radar. As a matter of fact, in the case of PIP, the FDA inspected the manufacturing site way back in 2000 in connection with a different type of breast implant and as a result sent PIP <a rel="nofollow" href="http://www.fda.gov/downloads/ICECI/EnforcementActions/WarningLetters/2000/UCM068539.pdf" target="_blank">this warning letter</a>.</p>
<p>If the FDA knew way back in 2000 that PIP had GMP manufacturing issues, why <a rel="nofollow" href="http://www.reuters.com/article/2011/12/27/us-breastimplants-fda-idUSTRE7BQ03M20111227" target="_blank">didn&#8217;t the EU regulatory system pick up on it?</a></td>
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<td><img class="alignleft size-thumbnail wp-image-3698" src="http://www.medicalmarcom.com/medical-device-marketing/Norbert-Sparrow-150x150.jpg" alt="" width="125" height="125" /><a rel="nofollow" href="http://www.linkedin.com/pub/norbert-sparrow/9/93a/607" target="_blank">Norbert Sparrow</a>, <em><a href="http://www.emdt.co.uk" target="_blank">EMDT</a></em> Editor-in-Chief, added, &#8220;I do believe that the European regulatory system will become stricter, partly to respond to public concerns of device safety in the aftermath of the PIP implants scandal as well as other perceived shortcomings of the &#8220;new approach&#8221; directives &#8230; Will the &#8220;Europe first&#8221; strategy that many medical device manufacturers have embraced be a casualty?&#8221;</td>
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<p>The LinkedIn conversation is robust, ongoing, and larger than is practical to summarize here. <a rel="nofollow" href="http://www.linkedin.com/groupItem?view=&amp;gid=78665&amp;type=member&amp;item=89085907" target="_blank">Click over to the discussion</a> and add your voice.</p>
<p>Special thanks to <a rel="nofollow" href="http://www.linkedin.com/pub/brian-buntz/11/b38/337" target="_blank">UBM Canon editor-at-large Brian Buntz</a> for his help with this article.</p>
<p>&#8230;</p>
<p><em>Joe Hage is the owner of the largest <a rel="nofollow" href="http://linkd.in/MDGroup" target="_blank">Medical Devices Group</a> on LinkedIn. His LinkedIn goal is to create the industry&#8217;s only spam-free, curated forum for intelligent conversations with medical device thought leaders. As CEO of Medical Marcom, a <a title="medical devices marketing" href="http://MedicalMarcom.com?utm_source=MDDI" target="_blank">medical device marketing</a> consultancy, Joe helps companies become more approachable and engaging so they can generate more qualified leads.</em></p>
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		<title>Why Is the United States Upset Over the Device Levy?</title>
		<link>http://medtechinsider.com/archives/26688</link>
		<comments>http://medtechinsider.com/archives/26688#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:55:03 +0000</pubDate>
		<dc:creator>anon</dc:creator>
				<category><![CDATA[Regulation]]></category>
		<category><![CDATA[device tax]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26688</guid>
		<description><![CDATA[Nick Woods, Director of Hill Woods Medical Media Ltd, has written an editorial for MD+DI. In it, Woods explains that US manufacturers aren’t really arguing the right way to get the device tax repealed.
“The only problem is, chaps, that the legislature is either not listening or it doesn’t believe you. Lobby all you like, but [...]]]></description>
			<content:encoded><![CDATA[<p>Nick Woods, Director of Hill Woods Medical Media Ltd, has written an <span style="text-decoration: underline;"><a href="www.mddionline.com/blog/devicetalk/23-sales-tax-really-too-much-headwind-us-medtech-observations-across-pond">editorial for <em>MD+DI</em></a></span>. In it, Woods explains that US manufacturers <span style="text-decoration: underline;"><a href="http://www.mddionline.com/blog/devicetalk/23-sales-tax-really-too-much-headwind-us-medtech-observations-across-pond">aren’t really arguing the right way to get the device tax repealed</a></span>.</p>
<p>“The only problem is, chaps, that the legislature is either not listening or it doesn’t believe you. Lobby all you like, but the belief that you’ll get through it with typical American guts and ingenuity will prevail.”</p>
<p>And even if American guts and ingenuity don’t work, he says, getting medical device companies on the market in the United States is still more lucrative than it is in the United Kingdom.</p>
<p>In the United States, we tend to get a little insular. It’s sort of refreshing to get some perspective from the dudes across the pond. (And I’m only calling them dudes because Nick Woods called us chaps. Quid pro quo, Nick)</p>
<p style="text-align: right;"><a href="mailto:">Heather Thompson</a></p>
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		<title>Medisiams and World Medtech Forum Lucerne Join Forces</title>
		<link>http://medtechinsider.com/archives/26680</link>
		<comments>http://medtechinsider.com/archives/26680#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:43:06 +0000</pubDate>
		<dc:creator>yvonne</dc:creator>
				<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Medical Cluster]]></category>
		<category><![CDATA[Medisiam]]></category>
		<category><![CDATA[Medtech Switzerland]]></category>
		<category><![CDATA[World Medtech Forum Lucerne]]></category>

		<guid isPermaLink="false">http://medtechinsider.com/?p=26680</guid>
		<description><![CDATA[Medisiams, the supplier trade fair from West Switzerland, is going to be integrated into the World Medtech Forum Lucerne held from 25 to 27 September 2012 in Lucerne, Switzerland. This decision was made by the Medical Cluster, Medtech Switzerland, Siams SA and Messe Luzern AG to establish Switzerland as a vital hub for the research, development and production [...]]]></description>
			<content:encoded><![CDATA[<p>Medisiams, the supplier trade fair from West Switzerland, is going to be integrated into the <span style="text-decoration: underline;"><a href="http://www.medtech-forum.ch/en/medtech_messe/_startseite.htm">World Medtech Forum Lucerne</a></span> held from 25 to 27 September 2012 in Lucerne, Switzerland. This decision was made by the <span style="text-decoration: underline;"><a href="http://www.medical-cluster.ch/index.php?setLang=2">Medical Cluster</a></span>, <span style="text-decoration: underline;"><a href="http://www.medtech-switzerland.com/">Medtech Switzerland</a></span>, Siams SA and Messe Luzern AG to establish Switzerland as a vital hub for the research, development and production of medtech products. “It is extremely challenging to bring the Swiss medtech industry and, especially, its suppliers to international attention. The resources in the SME-dominated supplier industry are limited,” says Francis Koller, President of Siams SA. By joining the only two Swiss trade fairs that focus solely on medtech, resources can be channeled to create a powerful platform where the entire Swiss supplier industry can present itself to international manufacturers.<span id="more-26680"></span></p>
<p>The four partners Medical Cluster, Medtech Switzerland, Siams SA and Messe Luzern AG want to establish the World Medtech Forum Lucerne (WMTF) as an essential gathering of the global medical technology industry. “With the trade fair, congress and meetings concept, we are creating formats that will appeal to visitors from home and abroad and establish the WMTF as an indispensable platform for the industry,” says Peter Biedermann, CEO of Medical Cluster and member of the project development team.</p>
<p>The WMTF concept also supports the objectives of Medtech Switzerland as an export platform. According to the CEO of Medtech Switzerland Patrick Dümmler, Swiss medical technology enjoys a first-rate reputation across the globe. The three-day forum offers Medtech Switzerland an excellent opportunity to invite foreign delegations to Switzerland and connect them with potential customers from all over Switzerland.</p>
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